Aszure - No Compromise

Here at Aszure we don't believe in compromise. We do believe in great bikes. Our mission is to build the best bikes in the world. Aszure is the stuff of dreams. Our team spent years dreaming of perfect bikes, these days we spend our time building them. We understand what makes a good bike, and we know what makes a bike great. Why?

Every member of our team live, sleep and breathe cycling. We have ridden everything from sportives and cafe rides to Olympic Games, winning races at every level in between. We have ridden bikes that work well, and some that don't. We have trained through the coldest winters, tanned in the hottest summers, crashed bikes, won races. Now we bring this passion and experience to you. Every ounce of our experience has gone into creating what we believe to be the best bike at every price point across the our range.

Our design process starts at the Aszure headquarters in Yorkshire, England. We then search for the worlds leading, most trusted manufacturers of cycling components to deck out our high modular carbon frames. When you buy Aszure you'll find Mavic wheels and Michelin tyres from France. FSA components and Prologo saddles that are custom made for Aszure from Italy. Our groupsets will always be thoroughbred, if you buy a Shimano equipped bike you wont find an inferior chainsets, cassettes or chains. Only when we are completely satisfied that all the components meet our perfecting standards, they are brought together back at our Yorkshire headquarters and hand built by our Cytech mechanics. Aszure bikes are tested to destruction in laboratory settings, and then put through their paces by our Test Team of elite athletes on some of the worlds most ruthless roads. Gods Own County as it is known, not only boasts spectacular scenery but rough roads, tough climbs and unforgiving weather. You can buy our bikes safe in the knowledge that they have withstood up to our remorseless road tests, conducted by some of the toughest athletes in our sport.

Don't believe in compromise. Believe in Aszure.

In addition to the Aszure Warranty, Aszure bikes bought in the UK are now sold with Mavic MP3 crash replacement policies, meaning that should you crash your bike and damage your wheels the will be repaired or replaced free of charge. Click here for more information